< SRC
In June of this year, Shanghai successfully held the first International Carbon Expo and issued the Shanghai Low Carbon Initiative Declaration. The Declaration advocates that enterprises and various social organizations actively undertake the social responsibility of resource conservation and environmental protection, implement the development concept of green, low-carbon and circular throughout the production and operation process, and actively promote the research and development, promotion and application of green, low-carbon technologies. Promote and practice a simple and moderate lifestyle, and jointly create a new fashion of green and low-carbon living.
“Low carbon” has raised higher standards for the “healthy development” of shopping malls, and for leading enterprises, it presents a new opportunity to “showcase their skills”. On the one hand, they can build a “green cycle” economic development through marketing and public welfare activities, enhance their own influence, and provide new ideas for the industry to create “green shopping malls”. On the other hand, with their strong “appeal”, they can lead more customers and partners to join the “green life camp”, practice social responsibility, grow together with the city, and feed back the performance of shopping malls.
According to Lianshang Net, previously, SASSEUR, a leading company in Olay, which relied on its strong “super anniversary celebration staying up all night” IP to make a name for itself, also took the lead in “sustainable development”. From March to June, SASSEUR’s 14 city 16 stores jointly launched a three-month “continuous regeneration spring plan” for the “beautiful recycling of old clothes and new energy”. Through diverse and pragmatic activities such as old clothes recycling, old item replacement, and public welfare donations, SASSEUR deeply integrated “sustainability” into “commercial operations”. Sandship clearly expressed its “sustainable management” ideas and “sustainable development” capabilities.
01
Collaborating with the White Whale Recycling Program
Building a “virtuous cycle and sustainable development” route
With green, low-carbon, and sustainable becoming industry buzzwords, “sustainable management” has become the focus of industry attention. For shopping malls, “overcoming challenges” is not easy. The first challenge is how to transform “sustainability” from a slogan to a concrete business behavior. The next key and difficult point is how to actively engage customers through rich and diverse activities, achieve a “virtuous cycle” of green development, balance environmental protection and commercial benefits, and truly achieve “sustainable” and “benign” development.
In the Spring Shopping Carnival, the first marketing IP of Sandship’s opening year, we caught a glimpse of a corner of Sandship’s problem-solving approach.
From the perspective of activity scale, SASSEUR14’s 16 stores in the city jointly launched the “used clothes recycling” plan with White Whale, the official city service partner of Alipay. From March to June, it took three months to carry out a “green cycle” activity with a long cycle, wide participation and diverse activities. It linked the store brand and customers to actively participate in the activity, extended the “life cycle” of the items through “used goods recycling”, let the items themselves “sustainable development”, and advocated the concept of green environmental protection.
In order to facilitate customer participation in the “Green Action”, Sandship’s 16 projects have launched a “Scan Code Home Recycling” activity. Participants only need to scan the code to make an appointment for home recycling, quickly attracting customers and merchants to participate. “Old clothes recycling” is the sustainable development of “a piece of clothing” itself, and behind “recycling” is the creation of the Sand Ship “Ecological Olay” and the thinking of “sustainable lifestyle”.
In order to encourage consumers to actively participate, customers can receive consumption vouchers after completing the old item recycling process on the platform, which not only promotes green recycling but also boosts their own consumption performance.
According to official data from SASSEUR, this event attracted a total of 15236 participants, donating a total of 76583 kilograms, reducing greenhouse gas emissions by 944268 kilograms of CO2e. Sandship led customers to “rejuvenate old clothes and recycle beauty.”. During the event, the passenger flow of Sandship increased by 127% year-on-year, and sales increased by over 130% year-on-year.
From the perspective of the effectiveness of the event, SASSEUR’s “Old Clothes Recycling” event had a large number of participants, which quickly spread the values of “sustainable development” of Sandship and established deep emotional connections with customers. In particular, measures such as “participating in public welfare activities to obtain consumption vouchers” greatly promoted customer participation and consumption conversion rates. SASSEUR strengthened its membership services while boosting the performance of shopping malls and tenants, achieving a “balance” between “business” and “public welfare”. This is actually an important part of the “healthy and sustainable development” of business.
02
Let public welfare ‘land’
Sustainable development goes beyond low-carbon environmental protection
Thank you to SASSEUR and White Whale for their donations
In May of this year, SASSEUR learned about the problem of “insufficient school resources and difficult existing book content, which is not conducive to students’ reading” at Du Chuan Primary School in Wenbao Township, Longshun County. Sand Ship decided to help children’s “reading dreams”. On June 5th, it was a special day for students at Du Chuan Primary School in Wenbao Township, Longshun County. On this day, brand new backpacks and knowledge transmission books were distributed to the children, and Sand Ship contributed its own strength to the children’s dreams. This is also the top priority of SASSEUR’s collaboration with the White Whale for public welfare activities, conveying “knowledge” and “dreams” and enabling the implementation of public welfare.
In fact, for enterprises, practicing “sustainable development” is not only about “low-carbon environmental protection”, but also about the coordinated development of economic development, social integration, and environmental protection. “Public welfare implementation” is an important part of SASSEUR’s “social responsibility” in sustainable development. In addition to donations, Sandship has been striving for “social integration”.
For example, during the International Children’s Day, SASSEUR Changsha Aolai, together with the Changsha Youth Chamber of Commerce, project brands and brand representatives, carried out the “Slow Angel of Love” public welfare activity, bringing holiday gift packages to children with cerebral palsy, so that children can feel the joy of the festival and the care of caring people. At the same time, SASSEUR appeals to people from all walks of life to pay attention to, respect and encourage the growth of this special group of “little angels”; SASSEUR Changchun Zhongdongolei launches “DIY Classroom” to make handmade products, and then achieves public welfare donations through on-site charity sales
It is not difficult to see that when SASSEUR practices “social responsibility”, it always takes “people” as the focus and starting point, gathers the “power of love”, and uses its own strength to “infect” and “lead” more people to practice “social responsibility”, achieving “integration”. This is SASSEUR’s specific practice in “sustainable development”.
In daily business operations, SASSEUR also practices “green shopping mall” operations, practicing “social responsibility” through energy conservation and emission reduction, especially the launch of “member electronic receipts” and “electronic invoices” businesses, greatly reducing the use of paper roll consumables. According to SASSEUR’s official data, the electronic invoice business helps SASSEUR save nearly 20000 sheets of invoice printing paper per month, helping SASSEUR achieve energy conservation and emission reduction.
Behind the impressive carbon reduction data, the “SASSEUR Night Outlet Mini Program” is unleashing enormous commercial value. The “Mini Program” that breaks the limitations of time and space is helping SASSEUR further integrate online and offline, and the convenient and fast shopping methods have also attracted a large number of consumers to participate. The daily activity of over 50000 shows customers’ love for the “Mini Program”, which is actually an important part of SASSEUR’s “Green Outlet Plan”, encouraging customers to consume green and improving customer stickiness through online efforts. In addition, the launch of services such as “electronic receipts” has increased SASSEUR’s cashier efficiency by 30%, reduced queuing, and made returns and exchanges more convenient, greatly enhancing the shopping experience for customers.
On the one hand, it enables the implementation of public welfare, and on the other hand, it transfers some of its business to online. The seemingly different paths ultimately point to the same direction – practicing “social value” and creating a “green shopping mall”. Especially in the development of electronic business, customers are encouraged to practice environmental protection “invisibly” and join the “green action” of Sandship. Sandship’s image of “green and healthy development” is also “on paper”.
03
Targeting customer needs with ‘diverse activities’
The Sand Ship Unleashes “Market Value”
For shopping malls, the most important and difficult aspect of “sustainable development” is to influence and lead consumers to join. This means that shopping malls need to start from “customer needs” and win customer trust with richer and more valuable activities. Shopping malls need to meet the dual needs of customers, both “material” and “spiritual”.
When SASSEUR’s “Art Business Super Outlet” color collides with the hot topic of “Sustainable Development”, we see SASSEUR creating a variety of green activities across the country, such as spring and summer fashion weeks, subway eco-friendly trains, unplugged concerts, parent-child sports events, etc., attracting customers to participate and pay attention through rich and diverse activities, and releasing new “mall value”.
For example, SASSEUR Changsha Ole combines theme scenes such as art exhibitions and fashion shows to create the “Spring Outing Grassland Hour and 2023 Changsha Spring/Summer Fashion Week · Women’s Fashion Show” for customers; The first Wonderful Wizard of Oz Spring Fashion Week created by SASSEUR Nanjing Jiangning Aolai; The 2023 Fuzhou Spring/Summer Fashion Week and other events created by SASSEUR Fuzhou Olay with the theme of “breaking boundaries, growing with dawn, symbolizing rebirth” have solidified SASSEUR’s positioning as an “art and business super Olay”.
In order to facilitate customers’ participation in green travel, SASSEUR Nanjing Jiangning Outlet has specially created the Spring Purchase Subway Environmental Protection Train, and through activities such as encouraging customers to take photos and upload them on Xiaohongshu for interaction, and launching green and environmentally friendly gifts, it promotes consumers to practice a green and low-carbon lifestyle, and strives to reduce the negative impact of the consumption process on the environment.
On April 22nd, Earth Day, SASSEUR Changsha Ole combined Changsha’s local entertainment culture and chose non plug in music forms to lead customers back to the true essence of music, living in harmony with the Earth through singing;
SASSEUR Chongqing Bishan Outlet uses the more participatory and interactive “Joyful Moment Parent Child Sports Games” to promote green environmental protection concepts and healthy lifestyles, planting the “seeds” of old object recycling and reuse in children’s hearts, and encouraging them to actively think and create their own “turning waste into treasure”. They also distribute gifts such as lucky bags to strengthen customer participation.
Art, music, sports, and commerce, these dynamic and static forms of commercial art, are perfectly connected by SASSEUR, forming a synergy and releasing a linkage effect. Throughout the event, tens of thousands of people gained emotional value from SASSEUR.
epilogue
From the SASSEUR “Beautiful Recycling” event, we have seen the creation of SASSEUR’s “Green Mall” and the high-quality implementation of the “Sustainable Development” concept, as well as the practice of “Social Responsibility”. This has also shown us the “warmth” of the enterprise.
“Temperature” is the starting point of SASSEUR’s “sustainable development”, which connects shopping malls, brands, and customers, focuses on “environmental protection” and “public welfare”, and creates a “circular economy” and “green shopping mall”; “Temperature” is also the cornerstone of SASSEUR’s “long-term” development. Only by focusing on people and their needs can we constantly innovate and develop, create a healthy business environment, balance the virtuous cycle of “social welfare” and “commercial value”, and maximize the value of the enterprise itself.
In June of this year, Shanghai successfully held the first International Carbon Expo and issued the Shanghai Low Carbon Initiative Declaration. The Declaration advocates that enterprises and various social organizations actively undertake the social responsibility of resource conservation and environmental protection, implement the development concept of green, low-carbon and circular throughout the production and operation process, and actively promote the research and development, promotion and application of green, low-carbon technologies. Promote and practice a simple and moderate lifestyle, and jointly create a new fashion of green and low-carbon living.
“Low carbon” has raised higher standards for the “healthy development” of shopping malls, and for leading enterprises, it presents a new opportunity to “showcase their skills”. On the one hand, they can build a “green cycle” economic development through marketing and public welfare activities, enhance their own influence, and provide new ideas for the industry to create “green shopping malls”. On the other hand, with their strong “appeal”, they can lead more customers and partners to join the “green life camp”, practice social responsibility, grow together with the city, and feed back the performance of shopping malls.
According to Lianshang Net, previously, SASSEUR, a leading company in Olay, which relied on its strong “super anniversary celebration staying up all night” IP to make a name for itself, also took the lead in “sustainable development”. From March to June, SASSEUR’s 14 city 16 stores jointly launched a three-month “continuous regeneration spring plan” for the “beautiful recycling of old clothes and new energy”. Through diverse and pragmatic activities such as old clothes recycling, old item replacement, and public welfare donations, SASSEUR deeply integrated “sustainability” into “commercial operations”. Sandship clearly expressed its “sustainable management” ideas and “sustainable development” capabilities.
01
Collaborating with the White Whale Recycling Program
Building a “virtuous cycle and sustainable development” route
With green, low-carbon, and sustainable becoming industry buzzwords, “sustainable management” has become the focus of industry attention. For shopping malls, “overcoming challenges” is not easy. The first challenge is how to transform “sustainability” from a slogan to a concrete business behavior. The next key and difficult point is how to actively engage customers through rich and diverse activities, achieve a “virtuous cycle” of green development, balance environmental protection and commercial benefits, and truly achieve “sustainable” and “benign” development.
In the Spring Shopping Carnival, the first marketing IP of Sandship’s opening year, we caught a glimpse of a corner of Sandship’s problem-solving approach.
From the perspective of activity scale, SASSEUR14’s 16 stores in the city jointly launched the “used clothes recycling” plan with White Whale, the official city service partner of Alipay. From March to June, it took three months to carry out a “green cycle” activity with a long cycle, wide participation and diverse activities. It linked the store brand and customers to actively participate in the activity, extended the “life cycle” of the items through “used goods recycling”, let the items themselves “sustainable development”, and advocated the concept of green environmental protection.
In order to facilitate customer participation in the “Green Action”, Sandship’s 16 projects have launched a “Scan Code Home Recycling” activity. Participants only need to scan the code to make an appointment for home recycling, quickly attracting customers and merchants to participate. “Old clothes recycling” is the sustainable development of “a piece of clothing” itself, and behind “recycling” is the creation of the Sand Ship “Ecological Olay” and the thinking of “sustainable lifestyle”.
In order to encourage consumers to actively participate, customers can receive consumption vouchers after completing the old item recycling process on the platform, which not only promotes green recycling but also boosts their own consumption performance.
According to official data from SASSEUR, this event attracted a total of 15236 participants, donating a total of 76583 kilograms, reducing greenhouse gas emissions by 944268 kilograms of CO2e. Sandship led customers to “rejuvenate old clothes and recycle beauty.”. During the event, the passenger flow of Sandship increased by 127% year-on-year, and sales increased by over 130% year-on-year.
From the perspective of the effectiveness of the event, SASSEUR’s “Old Clothes Recycling” event had a large number of participants, which quickly spread the values of “sustainable development” of Sandship and established deep emotional connections with customers. In particular, measures such as “participating in public welfare activities to obtain consumption vouchers” greatly promoted customer participation and consumption conversion rates. SASSEUR strengthened its membership services while boosting the performance of shopping malls and tenants, achieving a “balance” between “business” and “public welfare”. This is actually an important part of the “healthy and sustainable development” of business.
02
Let public welfare ‘land’
Sustainable development goes beyond low-carbon environmental protection
Thank you to SASSEUR and White Whale for their donations
In May of this year, SASSEUR learned about the problem of “insufficient school resources and difficult existing book content, which is not conducive to students’ reading” at Du Chuan Primary School in Wenbao Township, Longshun County. Sand Ship decided to help children’s “reading dreams”. On June 5th, it was a special day for students at Du Chuan Primary School in Wenbao Township, Longshun County. On this day, brand new backpacks and knowledge transmission books were distributed to the children, and Sand Ship contributed its own strength to the children’s dreams. This is also the top priority of SASSEUR’s collaboration with the White Whale for public welfare activities, conveying “knowledge” and “dreams” and enabling the implementation of public welfare.
In fact, for enterprises, practicing “sustainable development” is not only about “low-carbon environmental protection”, but also about the coordinated development of economic development, social integration, and environmental protection. “Public welfare implementation” is an important part of SASSEUR’s “social responsibility” in sustainable development. In addition to donations, Sandship has been striving for “social integration”.
For example, during the International Children’s Day, SASSEUR Changsha Aolai, together with the Changsha Youth Chamber of Commerce, project brands and brand representatives, carried out the “Slow Angel of Love” public welfare activity, bringing holiday gift packages to children with cerebral palsy, so that children can feel the joy of the festival and the care of caring people. At the same time, SASSEUR appeals to people from all walks of life to pay attention to, respect and encourage the growth of this special group of “little angels”; SASSEUR Changchun Zhongdongolei launches “DIY Classroom” to make handmade products, and then achieves public welfare donations through on-site charity sales
It is not difficult to see that when SASSEUR practices “social responsibility”, it always takes “people” as the focus and starting point, gathers the “power of love”, and uses its own strength to “infect” and “lead” more people to practice “social responsibility”, achieving “integration”. This is SASSEUR’s specific practice in “sustainable development”.
In daily business operations, SASSEUR also practices “green shopping mall” operations, practicing “social responsibility” through energy conservation and emission reduction, especially the launch of “member electronic receipts” and “electronic invoices” businesses, greatly reducing the use of paper roll consumables. According to SASSEUR’s official data, the electronic invoice business helps SASSEUR save nearly 20000 sheets of invoice printing paper per month, helping SASSEUR achieve energy conservation and emission reduction.
Behind the impressive carbon reduction data, the “SASSEUR Night Outlet Mini Program” is unleashing enormous commercial value. The “Mini Program” that breaks the limitations of time and space is helping SASSEUR further integrate online and offline, and the convenient and fast shopping methods have also attracted a large number of consumers to participate. The daily activity of over 50000 shows customers’ love for the “Mini Program”, which is actually an important part of SASSEUR’s “Green Outlet Plan”, encouraging customers to consume green and improving customer stickiness through online efforts. In addition, the launch of services such as “electronic receipts” has increased SASSEUR’s cashier efficiency by 30%, reduced queuing, and made returns and exchanges more convenient, greatly enhancing the shopping experience for customers.
On the one hand, it enables the implementation of public welfare, and on the other hand, it transfers some of its business to online. The seemingly different paths ultimately point to the same direction – practicing “social value” and creating a “green shopping mall”. Especially in the development of electronic business, customers are encouraged to practice environmental protection “invisibly” and join the “green action” of Sandship. Sandship’s image of “green and healthy development” is also “on paper”.
03
Targeting customer needs with ‘diverse activities’
The Sand Ship Unleashes “Market Value”
For shopping malls, the most important and difficult aspect of “sustainable development” is to influence and lead consumers to join. This means that shopping malls need to start from “customer needs” and win customer trust with richer and more valuable activities. Shopping malls need to meet the dual needs of customers, both “material” and “spiritual”.
When SASSEUR’s “Art Business Super Outlet” color collides with the hot topic of “Sustainable Development”, we see SASSEUR creating a variety of green activities across the country, such as spring and summer fashion weeks, subway eco-friendly trains, unplugged concerts, parent-child sports events, etc., attracting customers to participate and pay attention through rich and diverse activities, and releasing new “mall value”.
For example, SASSEUR Changsha Ole combines theme scenes such as art exhibitions and fashion shows to create the “Spring Outing Grassland Hour and 2023 Changsha Spring/Summer Fashion Week · Women’s Fashion Show” for customers; The first Wonderful Wizard of Oz Spring Fashion Week created by SASSEUR Nanjing Jiangning Aolai; The 2023 Fuzhou Spring/Summer Fashion Week and other events created by SASSEUR Fuzhou Olay with the theme of “breaking boundaries, growing with dawn, symbolizing rebirth” have solidified SASSEUR’s positioning as an “art and business super Olay”.
In order to facilitate customers’ participation in green travel, SASSEUR Nanjing Jiangning Outlet has specially created the Spring Purchase Subway Environmental Protection Train, and through activities such as encouraging customers to take photos and upload them on Xiaohongshu for interaction, and launching green and environmentally friendly gifts, it promotes consumers to practice a green and low-carbon lifestyle, and strives to reduce the negative impact of the consumption process on the environment.
On April 22nd, Earth Day, SASSEUR Changsha Ole combined Changsha’s local entertainment culture and chose non plug in music forms to lead customers back to the true essence of music, living in harmony with the Earth through singing;
SASSEUR Chongqing Bishan Outlet uses the more participatory and interactive “Joyful Moment Parent Child Sports Games” to promote green environmental protection concepts and healthy lifestyles, planting the “seeds” of old object recycling and reuse in children’s hearts, and encouraging them to actively think and create their own “turning waste into treasure”. They also distribute gifts such as lucky bags to strengthen customer participation.
Art, music, sports, and commerce, these dynamic and static forms of commercial art, are perfectly connected by SASSEUR, forming a synergy and releasing a linkage effect. Throughout the event, tens of thousands of people gained emotional value from SASSEUR.
epilogue
From the SASSEUR “Beautiful Recycling” event, we have seen the creation of SASSEUR’s “Green Mall” and the high-quality implementation of the “Sustainable Development” concept, as well as the practice of “Social Responsibility”. This has also shown us the “warmth” of the enterprise.
“Temperature” is the starting point of SASSEUR’s “sustainable development”, which connects shopping malls, brands, and customers, focuses on “environmental protection” and “public welfare”, and creates a “circular economy” and “green shopping mall”; “Temperature” is also the cornerstone of SASSEUR’s “long-term” development. Only by focusing on people and their needs can we constantly innovate and develop, create a healthy business environment, balance the virtuous cycle of “social welfare” and “commercial value”, and maximize the value of the enterprise itself.
