1985 : Back in 1985 at Southwest China Normal University, Mr. Xu Rongcan, fascinated in capturing the beauty in light and shadow, started his journey into black-and-White photography. From a young scholar to an artist, with the artistic DNA in his blood, Mr. Xu Rongcan is destined to express his ideas of art in a unique way.

1989 : A young college teacher 6500 RMB, the first coffee bar that started the journey to his dream. A coffee bar named “SASSEUR”, the first trial to put art into a space to create a sustainable experience. For him, art is not a two-dimensional display but three dimensional.

1991：The first SASSEUR fashion boutique，located in Linjiang Road. The prototype of SASSEUR Art Commerce.

1997 : Agent for international brands, promoting the development of local fashion industry.

1999 :  From the first fashion boutique, to agent for international brands, and to the self-owned high-end women’s wear brand SASSEUR, SASSEUR has played all different roles in the clothing industry, laying a firm cornerstone for SASSEUR to set foot in the outlet industry.

2005 :  Building SASSEUR’s own brand base by a purchase of land near Chongqing Airport Road.

2008 :  In 2008, SASSEUR (Chongqing) Outlets was unveiled, delivering revenue over RMB 450 million for the first year, ranking Top 3 among all outlets in China. It was then listed as Chongqing Creative Industrial Base by the Chongqing People’s Government and ranked first in the Top 10 Fashion Landmarks of Chongqing.

In 2011, SASSEUR (Hangzhou) Outlets opened.

In November 2011, SASSEUR Group completed strategic merger and integration with leading US investment company Warburg Pincus.

In 2012, SASSEUR (Shanghai) Co., Ltd. was elected as the “Most Promising Chinese Enterprises” by Ernst & Young and Fudan and won the award of “New Mode Retail Sales” by Ernst & Young and Fudan. SASSEUR (Chongqing) Outlets was among the “Most Popular High-end Outlets in China” list released by Fortune Character Institution with an annual sales of RMB 1.2 billion achieved on a business area of 55,000 m2, realizing (annual)sales per-square-meter of RMB 22,000, ranking first in China.

In 2012, SASSEUR (Chongqing) Western Outlets was among the “Most Popular High-end Outlets in China” list released by Fortune Character Institution with an annual sales of RMB 1.2 billion achieved on a business area of 55,000 m2, realizing (annual)sales per-square-meter of RMB 22,000, ranking first in China.

In 2013, SASSEUR (Chongqing) Western Outlets’ sales reached RMB 1.6 billion with an annual square meter performance of RMB 30,000, crowned as the No. 5 in the “Top 10 Chinese Outlets for Sales per Store 2013” list published by the Commercial Property Research Center of Soupu.com.

In 2014, SASSEUR (Bishan) Outlets opened.

In April 2015, chairman of SASSEUR Group Mr. Vito Xu was awarded the Knight of the Order of the Italian Star by the Italian president.；

In May, famous actor, fashion icon Huang Xiaoming became the brand ambassador of SASSEUR Group；

Strategic Investment：

In January, the 25th anniversary party of SASSEUR Group was held. Meanwhile the Asian Private Equity supported by LVMH, L Catterton Asia invested in SASSEUR, becoming its third largest shareholder；In August, SASSEUR Group joined the “Ping An Culture and Tourism League” together with Ping An Bank, Country Garden Group, Huayi Brothers Media Corporation, Haichang Group and Art Beijing, becoming a key member of the project.

Project Awards:

In September 2015, SASSEUR (Chongqing) Western Outlets won the Golden Lily Award of Best Outlet Mall organized by China Chain Store and Franchise Association.

Opening Chapter:

In May 2016, SASSEUR (Hefei) Outlets opened.

In December, SASSEUR (Kunming) Outlets opened.

Group Honor:

2016
In January, SASSEUR Group and SASSEUR Art Commerce Foundation won the “2015 Pepperoncino d’Oro” by the Italian Council General at Chongqing;

Strategic Investment:

On 7th July 2016, Hangzhou SASSEUR Business Management Co., Ltd, an affiliate of SASSEUR Group, is officially listed on the market at China National Equities Exchange and Quotations Center, The first outlet stock in China officially presented itself in the market;On October 28th 2016, SASSEUR Group Super Outlets Global Launching Ceremony was held successfully at SASSEUR (Chongqing) Outlets. During the event, the largest consumer products investment company L Catterton Asia raised their shares of SASSEUR while Ping An Real Estate became strategic shareholder of SASSEUR Group. In the meantime, SASSEUR Group signed strategic collaboration agreements with three major banks in China, obtaining more than 30 billion Yuan of credit.

Project Awards:

In January，SASSEUR (Nanjing) Outlets“2015 New Outlets”In July,SASSEUR (Nanjing) Outlet won the 2016 Golden Lily Award of Best Outlet Mall organized by China Chain Store and Franchise Association.

Openings:
In December 2018, SASSEUR (Changsha) Outlet opened.

Strategic Investment:

On Mar 28th 2018， SASSEUR (code：CRPU) commenced trading on the main board of the SGX, listing of the first outlet mall REIT in Asia.

Group Honor:

In December, Mr. Xu Rongcan, founder and chairman of the Board of Directors of SASSEUR Group, was awarded “Meritorious Figure of the 40th Anniversary of China’s Commercial Reform and Opening-up”at the “China Business Reform and Opening 40th Anniversary Commemorative Conference, SASSEUR Group was awarded “Innovative Enterprise of the Year”.

Project Awards:

In March 2019,  SASSEUR (Xi’an) Outlets won “Top 20 Chinese Outlet“Top 10 Chinese Outlet in Growth”and “Dark Horse of 2018”at the Annual Chinese Outlet Mall Awards;

Group Honor:

In January, SASSEUR Group won  “Most Valuable Outlet Operator of 2018” at the Luxury in China Awards

In March, SASSEUR Group was awarded “Benchmark Company In Chinese Retail Service”at the annual Linkshop Chinese Retail Industry Award.

Strategic Investment:

In April 2019, Sasseur Reit’s first anniversary is successfully held in Singapore.

Project Awards:

In March 2019,  SASSEUR (Chongqing) Outlets won “Top 10 Chinese Outlet”“Top 10 Chinese Outlet in Sales per sqm”and“2018 Innovative Outlets”at the Annual Chinese Outlet Mall Awards;In March 2019,  SASSEUR (Nanjing) Outlets won “Top 20 Chinese Outlet”at the Annual Chinese Outlet Mall Awards;In March 2019， SASSEUR (Changsha）Outlets was named “2017 Most Influential Commercial Project ” at the 2018 Linkshop Annual Award CeremonyIn the same month, SASSEUR (Changsha）Outlets won Best New Outlet of 2018.

Openings

In December, SASSEUR (Lanzhou) Outlets opened.

Group Honor:

SASSEUR Group won “Best Leading Company of Chinese Outlet Industry”.
SASSEUR Outlets co-founder, SASSEUR Group co-chairman Mrs Sasseur Yang won “Most Stylish Figure of the Year”.

At the 2020 annual award ceremony of Linkshop.com, SASSEUR Group CEO Jim Xu was named “Annual Figure of Chinese Retail Industry”

At the 2020 annual award ceremony of Linkshop.com, SASSEUR (Lanzhou) Outlets Opening Ceremony won “Best Marketing Plan of the Year”

SASSEUR (Kunming) Outlets won ” Most Inflential Commercial Project of the Year”

SASSEUR (Yangzhou) Outlets won “Most Expected Commercial Project of 2020”

On September 19th, SASSEUR (Yangzhou) Outlets opened

On 7th November, SASSEUR (Xiamen) Outlets opened

Group Honor：

SASSEUR Group was awarded “Outstanding Commercial Real Estate Operator of the Year 2021”

Won the “China Outlet’s Most Innovative Commercial Transformation Ability Award”.

SASSEUR Super Outlet won the “Golden Mall Zhongshou Union Shopping Center Industry 2021 Non-standard (Characteristic) Commercial Excellence Ranking” honor.

In September 2021, a five-party signing ceremony for the “China-Singapore Connectivity Project – SASSEUR International Art of Living Festival” was held at the China-Singapore Demonstration Project Management Bureau in Chongqing.

Project Honors:SASSEUR (Changsha) Outlet was awarded the “2021 Golden Lily Shopping Center Marketing Best Practice Case” by CCFA

Grand Opening of SASSEUR (Suzhou) Super Outlet on October 1

Mr. Xu Jun of SASSEUR Group was honored with the annual “Light Integrator – Commercial Real Estate Industry Achievement Excellence Award”.

Group Honor:

SASSEUR Group was honored with the “2021 China’s Best Lifestyle Consumption Scene” award issued by Yaok Institute;

SASSEUR Group was honored as “Top 30 Influential Enterprises of Commercial Real Estate in 2021”

SASSEUR super outlet was honored as “20 Years of Outlets in China – Leading Commercial Brand”;

“SASSEUR Red 5th Season” won the “20 Years of Chinese Outlets – Super IP Award”.

Mr. Xu Jun, President of SASSEUR Group, was honored as “2021 Influential Business Leader in Commercial Real Estate”.

Mr. Zheng Yuanlai, Senior Vice President of SASSEUR Group, was awarded the title of “20 Years of Chinese Outlet – Excellence in Outlet”.

Project Honors:SASSEUR (Suzhou) Super Outlet Wins the “Best Commercial Space Design 2021” AwardSASSEUR (Changsha) Outlet Wins 2021 Marketing Innovation Award

December 17th,SASSEUR (Nanjing Jiangbei New District) Outlet Grand Opening

Grand Opening of SASSEUR (Fuzhou) Outlet on December 24th

Group Honor:

SASSEUR Group was honored with the “Best Lifestyle IP Scene Award in China in 2022” by Yaok Institute;

Ms. Yang Xue, co-founder of SASSEUR Outlet and co-chair of SASSEUR Group’s Board of Directors, was awarded the “2022 Chinese Lifestyle Industry Leader”.

Mr. Xu Jun, President of SASSEUR Group, was awarded “Commercial Real Estate Achiever of the Year”.

Sand Boat Group’s “SASSEUR Yeah Outlet” mini program and SASSEUR’s original marketing IP “Red 5th Season National Shopping Festival” were successfully listed on the list of “2023 CCFA Golden Lily Shopping Center Best Practice Cases”

SASSEUR Group was listed in the “Golden Mall CPSL Shopping Center Industry 2023 ESG Sustainable Development Excellence List”

SASSEUR REIT won two awards at The Edge Singapore Centurion Club Awards 2023 – Overall Sector Champion Award, Most Weighted EPS Over Three Years, and Best Shareholder Communication Innovation Award

Project Honors:SASSEUR (Chongqing Liangjiang) Outlet won the “2022 Benchmark Commercial Project” award.SASSEUR (Changsha) Outlet Wins “2022-23 China Outlet City Business Driver Award”SASSEUR (Nanjing Jiangbei New District) Outlet won the “2022-23 China Outlet Architecture Innovation Award”.

On September 28th, the 17th store of SASSEUR Outlet, SASSEUR (Shijiazhuang) Outlet, had its grand opening