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Singapore, 11 November 2018 – SASSEUR Group, asia’s leading high-end outlet mall operator joined in the signing of a Memorandum of Understanding (MoU) with YCH Group, Asia Pacific’s leading integrated end-to-end supply chain management and logistics partner to explore areas of collaboration in optimisation and integration of warehousing and distribution, intelligent distribution solutions, data analytics and strategic marketing for customers at all Sasseur retail outlets.
Under the MoU, YCH will offer its proprietary omnichannel platforms, including membership service, finance, big data technology and smart technology to collaborate with the Sasseur Group. Building on their complementary strengths, the companies will also offer end-to-end supply chain and logistics management capabilities such as warehousing and distribution networks to the merchants in Sasseur Group’s outlet mall, with the objective of building an intelligent distribution system with big data and providing customers with comprehensive and better quality services.
YCH will leverage data analytics capabilities to further improve the online and offline marketing strategies for Sasseur Group. The tie up will be beneficial for Sasseur Group and Sasseur REIT as the smart solutions will enable better tenant and consumer analysis. This will allow the outlet mall operator to consistently improve and offer better services to its tenants and shoppers. With the integration of warehouse and distribution, Sasseur Group will be able to help tenants reduce logistics costs and the savings can be passed on to the shoppers at the outlet malls, potentially resulting in increased customer traffic and sales.
“We are excited to partner with YCH Group, a leading player in supply chain and data analytics. Through the use of innovative digital interactive touchpoints, our aim is to create a shopping experience that is unique, cohesive and enjoyable for our customers. Ultimately, this will attract more customers and better sales performance at our outlet malls,” said Mr. Xu Rongcan, Founder and Chairman of Sasseur Group and Chairman of Sasseur Asset Management Pte. Ltd., the manager of Sasseur REIT.
“The new digital economy has spurred a creative reinvention of consumer’s purchasing habits over the past few years. With our unique supply chain and data analytics capabilities, Sasseur Group will be able to create a seamless and rich customer experience across all active channels and touchpoints, whether the customers are in the physical retail store or browsing via their smartphones,” said Dr Robert Yap, Executive Chairman of YCH Group.
Singapore, 11 November 2018 – SASSEUR Group, asia’s leading high-end outlet mall operator joined in the signing of a Memorandum of Understanding (MoU) with YCH Group, Asia Pacific’s leading integrated end-to-end supply chain management and logistics partner to explore areas of collaboration in optimisation and integration of warehousing and distribution, intelligent distribution solutions, data analytics and strategic marketing for customers at all Sasseur retail outlets.
Under the MoU, YCH will offer its proprietary omnichannel platforms, including membership service, finance, big data technology and smart technology to collaborate with the Sasseur Group. Building on their complementary strengths, the companies will also offer end-to-end supply chain and logistics management capabilities such as warehousing and distribution networks to the merchants in Sasseur Group’s outlet mall, with the objective of building an intelligent distribution system with big data and providing customers with comprehensive and better quality services.
YCH will leverage data analytics capabilities to further improve the online and offline marketing strategies for Sasseur Group. The tie up will be beneficial for Sasseur Group and Sasseur REIT as the smart solutions will enable better tenant and consumer analysis. This will allow the outlet mall operator to consistently improve and offer better services to its tenants and shoppers. With the integration of warehouse and distribution, Sasseur Group will be able to help tenants reduce logistics costs and the savings can be passed on to the shoppers at the outlet malls, potentially resulting in increased customer traffic and sales.
“We are excited to partner with YCH Group, a leading player in supply chain and data analytics. Through the use of innovative digital interactive touchpoints, our aim is to create a shopping experience that is unique, cohesive and enjoyable for our customers. Ultimately, this will attract more customers and better sales performance at our outlet malls,” said Mr. Xu Rongcan, Founder and Chairman of Sasseur Group and Chairman of Sasseur Asset Management Pte. Ltd., the manager of Sasseur REIT.
“The new digital economy has spurred a creative reinvention of consumer’s purchasing habits over the past few years. With our unique supply chain and data analytics capabilities, Sasseur Group will be able to create a seamless and rich customer experience across all active channels and touchpoints, whether the customers are in the physical retail store or browsing via their smartphones,” said Dr Robert Yap, Executive Chairman of YCH Group.
