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Sasseur Art Commercial Plaza
An innovative business complex,integrating shopping, leisure, entertainment and dining together withoutlets as its core.
Cities like Sasseur for the reason that what we bringto the city is not only commercial prosperity, but also a carefully craftedarchitectural landmark, and a lifestyle to pursue quality of life.
Customers like Sasseur for the reason that they cannot only buy huge discounted brand clothing, but also enjoy the artistic touchof the building space; like our authentic worldwide cuisine, like scarceecological and geographical culture that we integrated into the shoppingenvironment……
Partners likeSasseur for the reason that we are committed to researchingon business trends, providing efficient andprofessional services of operation and management, and establishing a very valuablebusiness platform.

About Outlets
Outlets, thetrend of international leisure shopping patterns
"Outlets" is the Chinese transliteration of the English OUTLETS. The English means "exit, way out, discharge port".
Currently outlets isone of the most popular retailformats in Europe and America, it originally mainly sell the off shelf brand items, out of season items,breaking code, factory leftover, etc.  After 100 years of development, it has become a new leisure shoppingformat that mainly sell international first or second tier name brands discountgoods, a large part of which evolved from the original so-called "outdated goods" "defective goods" into "majorbrand specific production and design of an additional outlets classic style" and "geographical different goods".
Today outlets has become international brands center, and a new international leisure and shopping format that advocates smarter rational consumption.
Outlets attract customers with three magic:
Firstly, world famous brands - a blend of theworld famous or well-known brands, with purity and high quality;
Secondly, lower thanthe average promotion price - generally sold at prices as low as 40 – 90% discount off, highquality with low price, consumers flock;
Thirdly, convenient and comfortable atmosphere far away from the city, convenient transportation, clean and comfortable sales floor.

The birth and evolution of outlets
Outlets were first born in the United States, sofar, it has almost a hundred years ofhistory. Originally outlets are "FactoryOutlets" to specifically deal with thefactory leftover goods. Then  they gradually gathertogether and slowly formed a large Outlets shopping center similar asshopping mall, which gradually developed into an independent retail format. Although Factory Outlets format has already had 100 years of history in the United States, the real scale of development started from about 1970.
1970 -1987: Some large garment factoriesand daily commodity processingenterprises used the factory warehouse sales order leftover to build Outlets Store in their warehouse, basically it was a factory - Outlets Store, the goods were both high-quality brand merchandise and low price, so it attracted a large number of customers.
1988 -1996: Factory Outlets began to flourish and had big development. More and morecustomers went to the factory outlets store to buy goods, so many factories put together their outletsstores, at that time the shopping center is generally the real "factory outlets", although with brand and low prices to attract customers, there was no scale of sales, and far from the city, generally 60-80 miles (100-150 km) or so, and morethan an hour drive.
1997 -2001: Outlets format showed the momentum of rapid development in the UnitedStates, as of 2012, there hasestablished more than one hundred and eighty Outlets Malls in the United States, and Outlets developers joined thebusiness, and this form of marketing changed substantially. First, suppliers developed from the original single goods factory to the specialized supplychannels involving brand owners, brandagents, wholesalers and even large department stores. Secondly, more complete features, integratedleisure and shopping. Finally, it began to pay attention to the shoppingenvironment and get closer to the city. Therefore, this outlets centers gradually developed into a large or super large shopping center. Especially in recent two years, the sales have continually hit record highs.

Outlets global expansion
Currently, the outletshas high speed global expansion,in addition to the United States, Europe, Japan and even Southeast Asian countries have had thisformat which is flourishing.
Outlets inEurope and U.S. have developed very maturely. Properly speaking, outlets itself covers threeformats: first, the famous brandsdiscount center that people are familiar with; second, second, the second and third tier brand products directpresentation and sales center, that is, the center that manufacturers show the new products with a lot of inventory processing; third , middlemen brand. That is to gather inventory of brand manufacturers according to certainstyle positioning and become their own brand sales.
By far, American Outlets has developed and formed a certain pattern the "Outlets" set up by real estatedevelopers is actually a large shopping center consisting of many discountstores. With the development of Outlets many famous brand manufacturers have joined the "Outlets", which made this format achieve a win-win-winin many places of the UnitedStates. Consumers can purchase cheap goods here, and also can try "Taobao" shopping and enjoy the fun, and satisfy the psychology of name brandshopping. Here brandmanufacturers can further develop the potential consumer group, continue to lead the fashion trend, expand the social awareness of theirown brand. Outlets developers need not worry about the site selection, and can build "Outlets" in remote marginal areas, without theneed to engage in the demolition of the city's centralbusiness district.

Outlets development in China
From the U.S., outlets hasdeveloped for eleven years in China market and become more andmore manual. Outlets today have developed into a very high threshold industry to enter. Operators not only need to have the ability to build high-quality shopping environment, but also have luxury goods, boutique brandconsignment operation and management capabilities.
Outlets like any consumption industries had the uneven development stage inthe beginning. Lack of awareness amongconsumers, and lack of market rules, a new industry often becomes a paradise for speculators. A lot of shoddy, deceptive Outlets appeared on the market, which undermined the basic principleof boutique shopping. With the maturity of Chinese consumers and the consumption environment, and with the development of this format, someof the companies that use the name of outlets toacquire land for the development of housing,not following the principle of providing high quality goods and keeping lowprince, or even use the fake items will gradually exit. Outlets like Sasseur with corecompetitiveness will have opportunity to grow faster and better.
Steven B. Tanger , CEO of U.S. famous outletenterprise Tanger, wrote in the annualreport of 2012, as the saying goes, in the goodold days people like a bargain,while in the difficult days people need to bargain. Therefore, Sasseur Outlets advantage is to provide the bestshopping place for smart consumers who like valueconsumption and focusing on life quality.
Outlets Network announced China outlets top 10 store ranking: (2013.12.1)
Source:http://www.outletscn.com/

Address: No. 158 South Wulumuqi Road, Xuhui District, Shanghai
Tel 021 -64516699 
Email: sasseur@sasseur.com