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Vito Xu

Chairman,President

Back in 1985 at Southwest Normal University, Mr. Xu,fascinated by capturing the beauty of light and shadow, started his journeyinto black and white photography. In his eyes, beauty is the most importantthing. In 1987, he went for a study tour in Italy. The difficulty encounteredalong the way did not stop him from his love towards the Italian lifestyle. Hestarted creative work in the clothing industry in Italy.

In 1989, with 6500 RMB, he started his journey of artcommerce by creating the SASSEUR brand with a tasteful coffee house. From 1992,he set foot in the clothing industry, opening garment store, working as anagent for international brands and then created his own women’s wearbrand-SASSEUR. After having played all different roles in the clothingindustry, Xu realized outlets is the only healthy way of development for theindustry.

So in 2008, he built the first SASSEUR Outlets-SASSEUR(Chongqing) Western Outlets. It was a piece of art and won that year’s Top 10Fashion Landmark of Chongqing. Mr. Xu was also named Chongqing Fashion Icon bythe local government.


Under the guide of Mr. Xu, SASSEUR has been leading thedevelopment and growth of outlet malls in the Chinese market. Mr. Xu has wonseveral personal awards and honors including the “Knight of the Order of theStar of the Republic of Italy” and “Outstanding Chinese Retailer of 2014-2015”.


Sasseur Yang

Executive director,Art Business Foundation Executive President

Sasseur Yang started her career as a color and styleconsultant at Ximan Aesthetic Education,and as sales for Emporio Armani,RainbowGroup,in 2003.In 2007, she joined SASSEUR Group. Thanks to her outstandingfashion sense and taste, she was quickly promoted from her original position asleasing manager at SASSEUR (Chongqing) Western Outlets to manager of strategicdevelopment center and Vice President of SASSEUR Group, bringing to a newheight the collaboration between international brands and SASSEUR Group. She isnow the executive director of SASSEUR Group, responsible for external affairsof the company. She is also the executive president of SASSEUR Art CommerceFoundation and solely responsible for all the affairs of the organization.



Cesare Xu

Executive director,Vice President

Cofounder of SASSEUR Group, he is now the executive director and Vice President of the group, head of the procurement department. 

Jim Xu

Executive director

Jim holds a bachelor’s degree from South China University of Technology and boasts a rich experience in retail management and real estate development. He has served important executive roles for Nike China, Esquel and Peugeot . He joined SASSEUR in 2011 and served as general manager at business development center and was then promoted to Vice President. He is now the executive president of SASSEUR Group in charge of the daily management of the whole group.

Kevin Jiang

Vice President

Kevin has a MBA degree from Kellogg School of Management of Northwestern University and a Master degree from Clemson University. He has a rich experience in leasing. He worked as Vice President for China PCD Stores Co. Ltd. and Grosvenor Vega China Retail Fund before he joined SASSEUR in 2014. He is Vice President of SASSEUR Group and head of the business resource center, in charge of international and lifestyle brand leasing.

Bai Changyong

Vice President

Graduated from Chongqing University and has a MBA degree, Bai Changyong enjoys an abundant managerial experience in architecture industry. He was once general manager of the China Metallurgical Constructing Engineering Group of South China region. He joined SASSEUR in 2015 and is head of the construction management.

Ricky Huang

Vice President

With a Master degree in Finance & Accounting from University of Birmingham (UK), Ricky holds a Chartered Certified Public Accountants, Certified Public Accountant in Canada and served as executive director of IPO and M&A department at DAIWA CAPITAL MARKET. He also worked  for Warburg Pincus as CEO of investment management before he joined SASSEUR at 2011. He is now Vice President and Chief Financial Officer of SASSEUR, responsible for capital development and investor relations.

Chen Xugang

Vice President

Chen has a rich experience gained from different government institutions. He was once Vice GM of Beijing Honav responsible for Olympics franchised projects. He joined SASSEUR in 2016 and is the VP for government relationship and human resources.

Guo Yangyi

Vice President

VP and Director of the President’s Office, Guo Yangyi enjoys a rich experience gained from diversified government institutions, he was once vice-director of Tongliang TV Station. He joined SASSEUR in 2004 and is now Vice President in charge of administration. 

Address: No. 158 South Wulumuqi Road, Xuhui District, Shanghai
Tel 021 -64516699 
Email: sasseur@sasseur.com